The ability to see things is not the main skills of a person with a camera. A much more important skill is the ability to convey your visual impressions to the viewer, uncover the real essence of an object or an event. Not just produce a static reflection of a scene, but make it live, speak and inspire.
Professional education certainly gives me tools to convey my vision accurately and to the full extent, yet I’m sure the main thing is the urge to be creative. Be it a business project or art photography it is always about creating a piece of art, realising my need to produce new work and share my experiences.
In my view the success of my co-operation with brands like Yves Saint Laurent, Christian Dior, Biotherm, L'Oreal, Emporio Armani, Helena Rubinstein, Viktor & Rolf, Lancome, Mercedes-Benz etc. hinges on this approach.